With its fairly unique characteristics, cancer strikes intense fear in many people and all would like to find ways to preventing and avoiding cancer obviously, any disease that is a) fatal, b) incurable and c) derived from unknown causes will earn a position of esteemed concern among the general public.
The faulty basis regarding the in-curability of cancer is something you will find in my most recent book, but for now let us acknowledge that most people believe this to be true.